Thursday, August 6, 2009

Si Se Puede - Latest News on Giving & Social Media

Si Se Puede! Yes We Can!

It is with jubilant excitement that I give you the latest news that I could find related to Giving and Social Media. The last few weeks have been a journey - a roller coaster of sorts. I gather interesting articles and tweets as I find them across the days and then I store them all to review and pick out the best of the bunch. I am thrilled about the latest.

We are progressing! Who is this "We" you might ask? Well it is all of us! But particularly I am speaking to those who care about giving and making a difference AND seeing how the online community and world are helping to expand the capacity for that to happen quicker, more virally and almost like a movement!

I think one of the best sum-ups of where we are at today in giving and the social web is the folloiwng article by Beth Kanter and crew - really good stuff and inspiring for all of us to keep expanding our thinking and growing our online efforts to enhance and increase giving:

Community Philanthropy 2.0 Report Finds Increasing Use of Social Web for High Dollar Donors: A recent study by Beth Kanter, Society for New Communications Research, Geoff Livingston and Qui Diaz examined the use of social media by nonprofits and causes and donors. One of the primary findings is that: the online world of charitable activity is highly social, but also fragmented. No dominant voice for charitable giving exists online, indicating the social web is still in an early phase of philanthropic activity. There is a need for a trusted source, and a lack of authoritative philanthropic conversations. Social media use is a good way to cultivate high dollar donors. MUST READ:

Beyond this, the other articles are great too! Enjoy this latest read!

Celebrities & Giving
Harry Potter Fans Supporting Nonprofits:
Dumbledore’s Army is a nonprofit registered by a team of Harry Potter fans who want to eradicate poverty, illiteracy and genocide. The organization was started by Andrew Slack, a 29 year old Harry Potter fan. The organization has raised over $15,000 in aid for Darfur and Burma through blogs and YouTube videos and 14,000 books to children in need. Check out the full story at Newsweek:
Celebrity and Nonprofit News site: is an online source of celebrity nonprofit news and information on what stars are doing to make a difference in the world. The site includes exclusive interviews and a database of celebrity good deeds.

Politics & Giving
Bill Clinton Calls for More Rural Philanthropy: At a recent Council on Foundations conference on rural philanthropy, Bill Clinton urged nonprofits serving rural areas to do more to advocate for additional foundation support and recommended partnership with organizations in urban areas. More at:

The White House Office on Social Innovation: This new office represents an opportunity to transform how we solve our most pressing domestic problems, including health care, education, poverty, the environment and more. This article examines some of the ways it might do this if leveraged effectively:

Fact Sheet on the Social Innovation Fund: This fact sheet is a valuable resource on the purpose of the fund, how it will work, what it will fund, etc.:

Corporate Giving
How Companies Can Build Trust Through Corporate Social Responsibility:
This article examines 3 ways in which companies can truly use CSR to build trust and relationships, partnerships and bottom line. They include: creating and leveraging social capital through employees; using CSR as a social media platform, not a marketing tool; and integrating strategy with key business objectives and measuring the outcomes. Excellent article:

Using Social Media to Enhance Business: This Wall Street Journal article demonstrates some of the key ways in which businesses like Ford, Pepsi Co. and others are using social media to enhance business strategy, avoid public relations problems and build consumer trust and support. Worth a read:

Nonprofit Times Top 50 List: The NonProfit Times, a leading business publication covering the nonprofit sector, has released its annual Power and Influence Top 50 list, which this year reflects the growing importance of the national service movement.

Hewlett Foundation Report on Shared Measurement and Social Impact: A recent report documents the use of shared measurement systems in increasing nonprofits’ efficiency, knowledge and impact based on interviews with thought leaders in the social sector. The study includes four case studies of the use of collaborative learning and measurement systems which offer ways to increase the effectiveness of interrelated organizations as they impact social issues

Social Media & Giving
The following articles demonstrate some key insights into the use of social media, types of users and potential for growing social media to promote your organizations and expand donor bases. They are all fascinating and valuable reads:

New Study Shows How Different Generations Use Social Media: Great recap blog of a recent study showing how different generations are using Facebook, MySpace, Twitter, LinkedIn and social media. A GREAT summary table is included:

Understanding How a Facebook Page Grows: This blog post shows specific ways to grow a fan page and what triggers the growth. Excellent read for organizations interested in growing their Facebook pages, strategically:

The Four Types of Twitter Profiles: This blog includes the different types of Twitter users and highlights how each may serve a different purpose. They include: pure corporate brand; corporate with a persona; employee with corporate association; and pure personal account.

Mobile Giving
Mobile Giving is Catching On: Mobile giving is catching on amidst the over 75% of individuals giving in the over $300 billion giving market. The Mobile Giving Foundation and others are catching on and capitalizing on this market, particularly with people aged 18-24

There is more news coming - check back regularly as I'll add more soon. This is just what I could get to for today and this last few weeks. This is all good news! These are exciting times - a proverbial giving storm brewing up good things for the planet! Stay tuned!

You can find me on Twitter @pilarstella and Facebook at

1 comment:

  1. Thank you so much for putting this value added post together!